Dear Charmin, Advertising is supposed to make me think about your product in a positive way. While I appreciate that you, Charmin, have attempted to bring an air of cuteness to a problem (apparently) facing a large amount of the American people, the idea that you are making me think about dangling detritus left over from digging* out dung is, at least, disheartening, if not deeply disturbing.
Further, this ad series kind of makes me want to hunt the Charmin Bears with a high-powered assault rifle from a helicopter (this being, of course, the American Way).
Please knock it off, and know that I go out of my way not to purchase your product.
Love, Bryan.
*Digging?
Update 09/20/2011: Slate did an article on how bears came to be associated with toilet paper. It's an interesting read.
2 comments:
OK, and now I'm thinking about dangling detritus. Thanks a bunch. I'm actually quite impressed with what Charmin is able to get away with in these commercials. If you have cute animated bears, they can talk about anything really.
In a way, they're similar to the hard-hitting lessons I learned as a child from the Berenstain Bears. I think the authors of those books missed out on making some money. Imagine: "The Berenstain Bears Survive the Titanic" or "The Berenstain Bears in Helter Skelter."
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